As a senior graphic designer for HydroJug, I was tasked with creating individual identities for special releases. I then implemented these identities by creating social media graphics, packaging and merch. 

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A majority of HydroJug's sales come from their Instagram account, so it's vital to put out engaging content to continue to capitalize on sales.

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Every week, I created 30+ Instagram stories for HydroJug's releases. I also coordinated photos for the feed in order to create a visual look book for HydroJug's customers. I worked with other members on the creative team to plan photoshoots, hire models and order props.