CLIENT / Teton    ROLE / Senior Graphic Designer    YEAR / 2023 - 2024

As the lead graphic designer at Teton, I spearheaded two major projects that had a significant impact on the company’s identity and operations. The first was a comprehensive rebrand of the company, including the creation of a new brand guide. Teton’s mission is to inspire everyone to embrace the outdoors and create an inclusive community, but the old branding didn’t fully reflect this vision. The rebrand encompassed everything from video and photo styling to typography, a refreshed color palette, and a complete redesign of packaging across all product lines.

In addition, I developed a new product catalog aligned with the updated brand guidelines. This catalog served as a key resource for our sales team, helping to attract wholesale clients while providing an organized and visually appealing reference for all of Teton’s products.