I was tasked with designing a new landing page for Baby Jellycat, a sub-brand of Jellycat. The goal was to showcase Baby Jellycat’s wide range of products while weaving in the brand’s storytelling. At the same time, I ensured the page offered a seamless user experience with a clear, intuitive journey and prominent calls to action to guide visitors through their shopping experience.

I structured the page to highlight different product families, categorizing them by product type for easy navigation. I also created a section dedicated to Jellycat's beloved characters, allowing customers to explore and shop by character, complete with descriptions to help them connect with their favorite plush friends.

To further enhance the shopping experience, I included a section for customer reviews, which not only builds trust but also helps potential buyers make more informed decisions. This combination of thoughtful organization, character storytelling, and social proof creates an engaging and seamless experience for visitors.